LEXUS BRINGS STYLE AND PRECISION TO AMGEN TOUR OF CALIFORNIA
Feb 18, 2015
Luxury Automobile Brand Will Support Men’s & Women's Races With Stage Entitlements, Vehicles and Prizes
LOS ANGELES (Feb. 18, 2015) – When 18 of the world’s most elite professional cycling teams face off for the 2015 Amgen Tour of California, America’s largest and most prestigious professional cycling race held May 10-17, they will be joined by a new four-wheeled presence on the road – Lexus.
As the Amgen Tour of California’s exclusive automobile partner, Lexus will entitle two stages of the race and supply more than 125 vehicles to support critical race roles such as team, race personnel and medical staff transportation. The all-new Lexus NX compact crossover will be the official pace car to lead the peloton of 144 riders during each stage. Additionally, Lexus will present the Amgen Tour of California King of the Mountain jersey and participate in the daily podium award presentation for the day’s best climber.
"The pursuit of perfection is our hallmark at Lexus, and cycling is a sport where fans witness that all-out goal in a profound way," said Brian Smith, Lexus vice president of marketing. "It's hard to imagine a more epic road trip than traveling alongside the sport’s top talent at the 2015 Amgen Tour of California. We look forward to leading the cyclists through all the turns, elevation changes and excitement of each stage of the race."
As part of the multi-year partnership, the race winner will receive a two-year Lexus NX lease. Lexus also will serve as a premier partner of the Amgen Tour of California professional women’s three-day stage race May 8-10, awarding the winner with a two-year Lexus NX lease as well. The bold NX offers a utility-focused alternative to a sport sedan.
"Lexus is known for its passion, efficiency and superior performance, much the same as the cyclists we'll see at America's most prestigious race," said Kristin Bachochin Klein, executive director of the Amgen Tour of California and senior vice president of AEG Sports. "Our partners make it possible to provide fans a bigger and better race year after year, and we're thrilled to welcome Lexus as an important layer of that foundation, making this year's journey through California even more extraordinary."
The 2015 Amgen Tour of California will traverse an eight-day route covering nearly 700 miles of California's most beautiful roadways, highways and coastlines May 10-17. For further information about the Amgen Tour of California and to experience the race like never before with VIP Access, please visit www.amgentourofcalifornia.com.
About the Amgen Tour of California
The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world's top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California's iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions. Amgen Tour of California is listed on the international professional cycling calendar (2 HC, meaning "beyond category"), awarding important, world-ranking points to the top finishers. More information is available at www.amgentourofcalifornia.com.
This year, the men's course will traverse more than 700 miles and wind through 13 host cities, including Sacramento, Nevada City, Lodi, San Jose, Pismo Beach, Avila Beach, Santa Barbara, Santa Clarita, Big Bear Lake, Ontario, Mt. Baldy, L.A. LIVE (Downtown Los Angeles) and Pasadena. The women's race will travel through South Lake Tahoe, Sacramento and Big Bear Lake.
Interested in becoming a part of the race? Visit www.amgentourofcalifornia.com/sponsorship for details.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world’s leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, StubHub Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
Michael Roth, AEG
Eileen Tanner, Golin
Diana Valdez, Golin
Allison Takahashi, Lexus