AEG ANNOUNCES 2018 AMGEN TOUR OF CALIFORNIA PARTNER ACTIVATIONS


May 15, 2018

LOS ANGELES (May 15, 2018) – AEG, producer and presenter of the Amgen Tour of California welcomes returning and new partners for the 13th annual professional cycling race, once again selling out all sponsorship categories and inventory.

Amgen, a biotechnology company in the race to dramatically improve patients’ lives, is proud to sponsor the Amgen Tour of California yet again this year. To raise awareness around two of the world's most serious illnesses and connect with patients, title sponsor Amgen will host two booths; Breakaway from Cancer® and Breakaway from Heart DiseaseTM at the Lifestyle Festival.

  • Breakaway from Cancer® is a national initiative to increase awareness of important resources available to people affected by cancer – from prevention through survivorship. Representatives from Amgen's four Breakaway from Cancer® independent nonprofit partners will be on-site, offering information and resources for festivalgoers who are interested in prevention, facing a new diagnosis, or caring for a loved one. In addition, event attendees will have the opportunity to buy an Amgen Tour of California-themed t-shirt with all proceeds benefiting the Breakaway from Cancer® independent nonprofit partners.
  • Breakaway from Heart DiseaseTM encourages Americans to take charge of their risk of heart disease and represents a partnership between Amgen and the American Heart Association. This initiative is dedicated to empowering everyone to have a plan for good heart health through diagnostic screenings, courtesy of the American Heart Association, as well as information and tools related to physical activity and healthy eating. Amgen also has a partnership with the bike company Schwinn to encourage heart healthy activities like bike riding.

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BBVA is an official banking partner of the Amgen Tour of California. As a leader in the financial industry’s digital revolution, BBVA harnesses technology to create opportunities for companies and community members to stay in control and make better financial decisions through trusted advice and easy, fast, and convenient solutions.

This year, BBVA has partnered with the Amgen Tour of California as the presenting supporter of the 2018 Chairman’s Dinner and Ride, in addition to hosting a digital series highlighting pivotal moments from each stage where riders created opportunities for themselves or their teams.

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Keck Medicine of the University of Southern California (USC) is the official hospital of the Amgen Tour of California. Keck Medicine of USC is USC’s medical enterprise, one of only two university-based medical systems in the Los Angeles area. Encompassing academic and clinical excellence, the medical system attracts internationally renowned physicians and scientists who strive to provide world-class patient care at Keck Hospital of USC, USC Norris Comprehensive Cancer Center, USC Verdugo Hills Hospital and more than 40 outpatient facilities throughout Southern California.

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KT Tape, the category leader in kinesiology taping products, will be part of the Amgen Tour of California Lifestyle Festival at various points along this year’s route. Fans visiting the KT Tape booth will have an opportunity to sample KT Tape’s range of products, learn tips and taping techniques to support muscles, tendons and ligaments, and pick up their favorite KT Tape products. Find the KT Tape booth in Long Beach, along the Stage 2 climb up Gibraltar, in South Lake Tahoe and Sacramento. Tape Man will also make appearances during the race to provide product demonstrations. 

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Lexus is excited to continue its sponsorship as the official automotive partner of the

Amgen Tour of California for the fourth year in a row. Lexus will provide a fleet of more than 100 vehicles for display purposes as well as team and operational support. Through the premier sponsorship, Lexus will present the King of the Mountain jersey daily and provide a Lexus vehicle prize to both the men’s and women’s race winners. 

Join Lexus for an amazing driving experience at the track during Stage 3 in Monterey County. Guests can sign up for an exhilarating Lexus hot lap on the iconic “Corkscrew” turn with the opportunity to ride with one of America’s top sports car drivers, Scott Pruett.

Additionally, Lexus will participate in the Lifestyle Festivals of Long Beach, Monterey County, San Jose, Elk Grove, South Lake Tahoe and Sacramento. Come see the new RXL, ride alongside Lexus Cycling Ambassador Christian Vande Velde in an immersive video experience, or put your legs to the test and compete in a Zwift virtual ride. Lexus owners who present their Lexus key to a staff member will receive an exclusive giveaway.

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The Maxxis BMX Stunt Team performs across the country, bringing thrilling BMX displays to professional sporting events, exhibitions and fairs. The team consists of some of the best riders in the country, as seen on the X Games and Dew Tour, throwing down tricks that will be sure to impress. The team will perform daily at the Amgen Tour of California Lifestyle Festival (near the daily finish line), so be sure to stop by and cheer them on!

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NormaTec, the ultimate in athlete recovery, will provide NormaTec PULSE recovery massages for riders. The NormaTec PULSE uses a patented compression technology for rapid recovery, increasing circulation and reducing soreness. On top of enjoying recovery massage sessions, riders and spectators will have the chance to win a signed BMC team jersey. NormaTec is proud to partner with the 2018 Amgen Tour of California and bring access to their world-class recovery systems to the riders, helping them to accomplish their goals while supporting great causes.

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SRAM is the exclusive bike component partner of the 2018 Amgen Tour of California. With innovations that improve the rider experience, SRAM offers true advancement by taking away what’s in the way. SRAM’s experienced Neutral Race Support team will be helping riders get back to racing in every stage of the 2018 men’s and women’s races. Visitors can experience the latest in SRAM road technology, including the fully wireless eTap electronic drivetrain, in the SRAM booth at the Lifestyle Festival expo area on May 13 in Long Beach, May 14 on the Gibraltar Road climb, May 16 in Morgan Hill, and May 19 in downtown Sacramento.

 

About the Amgen Tour of California
The Amgen Tour of California and the Amgen Tour of California Women's Race empowered with SRAM are Tour de France-style cycling road races created and presented by AEG. Running concurrently, the races challenges the world's top professional cycling teams to compete along demanding courses that traverses hundreds of miles of California's iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions, and award important, world-ranking points to the top finishers. More information is available at amgentourofcalifornia.com.

About Amgen
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.

About AEG
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including STAPLES Center, The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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Media Contacts:

Michael Roth, AEG
213-742-7155
mroth@aegworldwide.com

Josh Levitt, Canvas Blue
213-335-5671
JLevitt@canvasblue.com