AMGEN TOUR OF CALIFORNIA REVEALS WINNING T-SHIRT DESIGN
Published on Mar 27, 2018
LOS ANGELES (March 22, 2018) - Venice Beach, California resident Simone Drucker's design has been selected as the winner of the 2018 Amgen Tour of California T-Shirt Design Contest benefitting Amgen's Breakaway from Cancer® four independent, non-profit partners, announced Kristin Klein, Amgen Tour of California president and executive vice president of AEG Sports.
Drucker's winning design was used to create the iconic Amgen Tour of California T-shirt which is on sale now (https://amgentourofcaliforniastore.com/collections/breakaway-cancer-t-shirts) with proceeds benefiting Amgen's Breakaway from Cancer® independent non-profit partners.
Each year, race owners AEG sponsor a contest to select artwork for a special edition official t-shirt to raise funds for Amgen's Breakaway from Cancer® independent non-profit partners. The contest was seeking an Amgen Tour of California inspired design that features the 2018 race host cities, as well as a California theme. Drucker's design was chosen from a large pool of submissions and determined by the following criteria: creativity (50 percent), incorporation of the 2018 race host cities (25 percent), and California theme (25 percent).
Drucker's winning artwork highlights nature and the many ecosystems one can find in California from forests to valleys, mountains, the sea and the desert. She says, "What I love most about my home states is not just the incredible nature, but also how many different ecosystems you can find here. I realized that I wanted to represent this in my concept, to really celebfrate what makes California such a special place, and the perfect setting for world class cycling."
Drucker who is a professional designer and artist, cycles recreationally and heard about the contest from her boyfriend who is a huge cycling fanatic. They have been anticipating this year's Amgen Tour of California and she decided to sketch ideas until she was felt inspired and created the winning design. Her design marries her love for her home state and cycling showcasing the word LOVE and highlighting palm trees, the ocean, forest, sunshine, the desert and mountains, along with a cyclist and a listing of this year's host cities.
Driven to enter the contest not only because of her love for her home state, but also because of the connection to Amgen's Breakaway from Cancer®, Drucker is looking forward to attending the race and explains her motivation, "I have a lot of love for my home state as do most people who come here, so the message is fitting, but what is also important to me is to reference the mission behind this and the cause that it benefits: helping fight cancer. It's about supporting those who need it, the power of many individuals participating in small actions that amount to a greater whole in this ongoing effort for improving peoples' lives."
The prize package Drucker will receive includes an all-expense paid trip to attend one stage of the 2018 Amgen Tour of California, including round-trip airfare, hotel accommodations and VIP Hospitality passes and $1,000.00.
The 2018 Amgen Tour of California will cover 645 miles of roadways, highways and coastlines during seven stages from Long Beach to Sacramento May 13 - 19. The race is an invitation-only event that regularly attracts the top teams in the world, including some of the sport's best cyclists: Tour de France competitors, National and World Champions and Olympic medalists.
Fans can purchase the Breakaway from Cancer® 2018 Design Contest T-shirt exclusively at https://amgentourofcaliforniastore.com/collections/breakaway-cancer-t-shirts or at official merchandise locations at the race.
About Breakaway from Cancer®
Amgen is leading the race to dramatically improve patients' lives through its national initiative, Breakaway from Cancer®. Founded in 2005 by Amgen, Breakaway from Cancer® aims to increase awareness of important resources available to people affected by cancer - from prevention through survivorship. Breakaway from Cancer® is a collaboration between Amgen and four independent nonprofit partner organizations: Prevent Cancer Foundation, Cancer Support Community, Patient Advocate Foundation, and National Coalition for Cancer Survivorship. These organizations offer a broad range of support services complementing those provided by a patient's team of healthcare professionals. For more information, please visit www.breakawayfromcancer.com or follow us on www.twitter.com/breakawaycancer.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including STAPLES Center, The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
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Ali Colarossi, Breakaway from Cancer®